Apple's long-promised changes regarding how advertisers can track iOS users are now right around the corner. Starting in "early spring 2021," its ID For Advertisers (IDFA) will switch to an opt-in system and in doing so reduce advertisers' ability to deliver targeted ads on iOS.

With that change now nearly upon us, analysts at Omdia project a 17 percent drop in the value of the in-app ad market on iOS for this year.Come from VP bet

For developers with ad-supported free-to-play games out there, this foreshadows a shift in the models favored by advertisers on iOS, or even sees their focus shift away from iOS and toward Android instead.

"Over a third of this shortfall will be revenue lost to other forms of advertising or held back; nearly two-thirds will be revenue redistributed to Android in-app ads, as iOS ads lose almost 60 percent of their premium over their Android counterparts," explains Omdia's Guillermo Escofet.

"The loss of attribution and targetability of iO…

– Michael Gallagher, president of the Entertainment Software Association, hints that EA may be moving venue soon. Currently ongoing in L.A., E3 is one of the largest annual video game trade shows in the world. The city has hosted E3 for 17 of the 19 years it has been running. Gallagher has previously hinted that he'd like to move to a different venue back in 2012, although he then went on to sign an agreement to bring E3 to the Convention Center until 2015. But with time quickly approaching on E3 2016, Gallagher and his team are currently making a decision on where E3 should be held once this agreement runs out — and it sounds like a move away from the Convention Center is on the cards. "The time to make this decision is relatively short," he said…

The health of the environment is a key concern these days, and that's why the organizers of XRDC want to take a quick moment to talk about what's being done — and what you can do — to help make it a more sustainable event in a more sustainable industry.

Of course, this premium event for industry professionals and innovators of augmented, virtual, and mixed reality experiences will be held just weeks from now (October 29th and 30th) in San Francisco, at the landmark Westin St. Francis Hotel.

Along with all the great opportunities to meet interesting people and see intriguing talks, what you'll find at XRDC is a trained team of event management professionals who are keen to ensure you have a great time. They're also committed to putting on shows that have a positive environmental and social impact on the local community and the industry.

For each of our events, we constantly seek out areas for improvement, set objectives, implement change and then report on our progress regarding these six areas. This process results in us continually drivi…

The 2017 Game Developers Conference schedule is shaping up nicely, and today organizers are excited to highlight another great talk taking place at the show that tackles an important issue: community management crises in the game industry.Come from VPbet

Emma Siu is an expert community manager, and in her "S***'s on Fire!: A Cautionary Tale in Community Crisis Management" session at GDC 2017 she'll speak frankly about handling crisis at product launch and managing live issues within communities. It promises to be a heartwarming story of pizza, empathy, and community management.

In a practical sense, Siu's talk aims to explore the importance of wise handling of difficult circumstances, how it can and does inspire trust and long-term player commitment, as well as how from chaos, something amazing and fulfilling can arise.

So make time for it in your GDC 2017 schedule, and don't miss your opportunity to save some money by registering early — the deadline to

Video game developers and ebook authors alike have contributed over $1,000 worth of digital goods for Humble’s latest charitable bundle, the Humble Conquer COVID-19 Bundle, this time to help support organizations contending with the ongoing COVID-19 pandemic.

Dozens of devs have chipped in for this latest 100 percent charitable bundle, offering up games ranging from Darksiders to Undertale in an effort to raise money for those on the front lines of the COVID-19 response effort, one $30 bundle at a time.

“In the wake of COVID-19 and its effects around the world, we’ve teamed up with a team of developers, publishers, and creators to bundle a care package of much-needed funds to support organizations responding to the pandemic and its consequences.”Come from VP-bet

While Humble’s rotating bundle deals always offer purchasers the ability to donate any portion of their transition to charity, the organization sometimes offers bundles like C…

The Gamasutra Job Board is the most diverse, active and established board of its kind for the video game industry!

Here is just one of the many, many positions being advertised right now.

Lead Game Programmer, Amazon Games

Location: Seattle, WA

At Amazon, our goal is to develop ground-breaking PC games that become cultural touchstones, that redefine the boundaries of player experience and that change the way the world sees digital entertainment.

Join us, and you’ll have the power of Twitch, Amazon Web Services, and the entire Amazon ecosystem to shape the future of games. You will work alongside talented industry veterans, including key contributors from dozens of titles: Half Life 2, Left for Dead, Thief, System Shock 2, Age of Empires, Dawn Of War II, Halo, The Last of Us, Gears of War, Forza, Bioshock and Sunset Overdrive. We believ…

Yesterday the Game Developers Conference released the results of a special State of the Industry: Work From Home Edition Survey examining how the COVID-19 pandemic has impacted game developers worldwide.

This special edition of the long-running survey compiles responses from over 2,500 game industry professionals, and the results reveal that roughly a third have seen their business decline due to the pandemic, though nearly as many reported their business had actually increased.

Today, we dive deeper into the results to help illuminate how the COVID-19 quarantine measures implemented worldwide have affected game developers' ability to ship games on schedule. We also excerpt a selection of the responses some of our respondents chose to write in about the biggest challenges they've faced making games during the pandemic, and how they're tackling them.

Organized by Informa Tech, GDC Summer will take place August 4th through 6th in a new virtual format accessible from anywhere with an Internet connection. download the free report

The Gamasutra Job Board is the most diverse, active and established board of its kind for the video game industry!

Here is just one of the many, many positions being advertised right now.

Game Designer, Tynker

Location: Mountain View, CA

Are you a creative thinker with a can-do attitude? Do you want to play a key role in the development of a new computing platform — one designed to teach children computational thinking and programming skills in a fun, intuitive and imaginative way? Are you interested in joining a team of all-stars with a history of starting and building successful companies?

If you answered "yes" to these questions, consider joining us at Tynker. We're looking for fellow innovators who are passionate about preparing kids for the next millennium. Get in on the ground floor of an innovative new company that is changing the way kids l…

2024 was another momentous year for the video game industry–and not always for the right reasons. Instability reigned supreme, with juggernauts like Microsoft, Sony, Embracer, EA, Unity, and more ruthlessly downsizing in pursuit of sustainability after years of rampant spending and questionable decision-making that has now come home to roost.

Layoffs, studio closures, divestments, and dwindling funding opportunities dominated the news cycle as a result, with developers so often paying the price for the choices being made in the c-suites above. Perhaps more than ever, there's a palpable disconnect between those employees in the trenches of production and the suits perched atop the corporate throne. There were collective groans from game makers as a litany of major players started throwing their weight behind generative AI technology at perhaps the worst possible time–and crucially, without offering any concrete ideas as to how those AI will be used to meaningfully innovate.

If there's a silver lining, it's in how the development community has responded. Unionization gathered pace across the industry as workers joined …

The field of machine learning has advanced tremendously in the past few years, and canny game makers are constantly finding new and interesting ways of applying machine learning techniques to build better games.

At the 2019 Game Developers Conference in March and you'll have the chance to dig in and spend a full day learning from some of the best and brightest in the game industry at the brand new GDC 2019 Machine Learning Tutorial!

This is just one of many great Bootcamps and Tutorials scheduled during the first two days of GDC (Monday and Tuesday, March 18th and 19th this year), albeit one that offers an up-to-the-minute, laser-focused look at the art and business of making and running games that make smart use of machine learning techniques.

For example, in "Beating Wallhacks Using Deep Learning With Limited Resources" Nexon Korea machine learning engineer Junsik Hwang will show you how Nexon Korea has developed a real-time automated wallhack detection system using Convolutional Neural…